Google は同社が販売する Android 端末の Nexus One のネット販売を中止することを発表しました。ネットのみの販売は新たな販売経路として既存ショップでの展開を考えているということです。

Nexus One changes in availability

We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone. We’re very happy with the adoption of Android in general, and the innovation delivered through Nexus One. Already, a lot of the innovation that went into creating Nexus One has found its way into numerous Android handsets, like the HTC Evo 4G from Sprint and the Verizon Droid Incredible by HTC.

But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.

やはりネットのみの販売では話題性にも欠き、発売したあとすぐに話題から消え去っていたような気がします。せっかく Andorid 2.1 という高いバージョンの Android 端末ですから、もっと話題に、もっと売りあげて、スマートフォン市場を盛り上げて欲しいと思います。